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Charles Westley Perry – CEO & Marketing Director
Charles Westley Perry is an independent documentary filmmaker, director, and cinematographer dedicated to giving a voice to overlooked communities. After 15 years documenting the cattle industry, he is bringing that experience into the business as CEO and Marketing Director.
Working with established and emerging ranchers, Charles focuses on business development, marketing, distribution, and sales—allowing ranchers to concentrate on raising healthy cattle and producing quality beef.
His vision is to connect independent cattlemen with restaurants, retailers, regional markets, and underserved communities, expanding access to responsibly raised, high-quality beef while creating greater opportunities for ranchers and consumers.
Jervais Goree – Rancher & Cattleman
Jervais Goree was born into the cowboy way of life, developing a lifelong connection with horses, cattle, and the traditions of ranching. Coming from a family of cattlemen, he combines generations of agricultural knowledge with the discipline and determination that also made him an All-State basketball player.
Today, Jervais is preparing to carry that family legacy forward by taking the reins of the ranch and overseeing its cattle operations. His vision is to raise healthy, well-maintained cattle through responsible ranch management, quality organic feed, and humane animal-care practices.
As he begins building a family of his own, Jervais is committed to making the ranch his home and dedicating his life to cattle farming. He sees ranching as more than a profession; it is a family legacy and a way of life that he intends to preserve and pass down to future generations.